Blue hour edit

The brief

An original AI ad shoot for a designer handbag with a modern luxury-fashion aesthetic. The concept is built around an unusual location, an empty swimming pool, with the expressive geometry of the space and a contrast between cool tones and warm sunlight. A minimal look was created for the model.

Special attention was paid to preserving the bag's original shape, logo, material texture, decorative details and hardware, which become the main accents of the visual story.