Sportswear
City in motion
- Direction
- Urban lifestyle editorial
- Result
- A series of 10 frames
The brief
A signature AI shoot of a sportswear set in a modern urban lifestyle aesthetic. A location with European architecture, a cosy coffee shop and the mood of a slow city morning was designed for the project.
The model's look is completed with everyday accessories, and the scenario is built around familiar city moments: a trendy matcha to go, a walk and a rest on a café terrace. Natural light, candid frames and close-ups show how versatile the sportswear is and how naturally it fits into an everyday wardrobe.
