Sportswear
Power in motion
- Direction
- Fitness editorial
- Result
- A series of 10 frames
The brief
A signature AI shoot of a sportswear set in the aesthetic of a modern fitness campaign. A gym atmosphere was created for the project, with deep dark tones, contrasting light and an emphasis on strength, energy and movement.
The model's look, the gym equipment, dynamic poses and angles come together in one concept. Training scenes alternate with close-ups to bring out the fit of the clothes, the fabric texture and the construction details of the garment.
