Jewelry editorial
Liquid silver
- Focus
- Sculptural fashion · AI campaign
- Deliverables
- A series of 10 frames
The brief
An original AI ad shoot for silver-tone jewelry with a futuristic fashion-editorial aesthetic. The concept is built on the fluidity of liquid metal, sculptural forms and mirror reflections inspired by the look of mercury.
A striking look was created for the model. A minimal studio location, a cool palette and directional light heighten the metallic shine.
