Sportswear
Nature in balance
- Direction
- Wellness & yoga editorial
- Result
- A series of 10 frames
The brief
A signature AI shoot of a sportswear set in a natural wellness aesthetic. A location with a wooden terrace against mountain landscapes and a conifer forest was designed for the project.
A model with striking looks was chosen for the shoot, and the scenario is built around an outdoor yoga practice. Flowing movements, wide shots and detail frames bring out the fit of the clothes, the fabric texture and the features of the cut while keeping the whole visual story natural.
