Sportswear
AI catalogue shoot: top and bike shorts
- Direction
- AI production / Fashion / Catalogue
- Products
- Top and bike shorts
- Result
- A series of 15 frames in one visual concept
The brief
Build a full catalogue shoot of sportswear from the client's product photos and references. The brief: exact cut, logo, fit, colour and fabric texture, the garments shown from several angles, and one visual style across the whole series.
The approach
I developed a single visual concept: lighting, backdrop, the models' styling and the composition of each frame. Special care went into keeping the garments true to the originals, from construction seams and proportions down to the smallest details. The result is a series of 15 consistent images, ready for the online store, marketplaces and advertising.
