Maria Klintsova
RU
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Sportswear

Signature AI shoot in a unique location: top + shorts

Direction
AI production / Fashion / Lifestyle
Result
A series of 10 frames in a signature location with a single visual concept

The brief

Create an unconventional advertising shoot for a sportswear set, going beyond the usual catalogue look.

Show the clothes in a considered, aesthetic setting while keeping the cut, fit and fabric texture exact. Bring the product, the model and the space together into one visual story.

The approach

I developed the shoot concept from scratch: from choosing the style and creating a unique location to working out the model's appearance, her look and how she behaves in the frame.

The location was built specifically for the project, around the brand's aesthetic, the colour palette of the clothes, the lighting and the overall mood.

Every pose, movement and camera angle was planned so that the model interacts naturally with the space and the clothes become an organic part of the visual story.

Frame from the seaside court series: model in a light blue zip top and black shorts on a tennis court

How it was made

Slide by Maria: how the shoot in a signature location was made, from a sportswear set to a visual story
Slide 02, shoot concept: the model in a light blue top sitting on the court surface
Slide 03, garment preparation: the top and the shorts on the source photos and as digital garments
Slide 04, model and styling: portrait of the model with light blue hair clips and shoes matching the top
Slide 05, signature location: the model on a blue court with a sea view and by the net
Slide 06, light and mood: the set in bright sunlight, close up and full length
Slide 07, digital fitting: the model, the top and the shorts, and the finished frame on the court
Slide 08, staging the action: a serve with the racket and a rest in the chair by the net
Slide 09, angles and details: close-up of the shorts, a wide shot, a detail of the top and a frame by the net

Outcome

The brand used the images across its communication channels and came back with a new order once the project was finished.

I want this for my product

Enquiry

Your name and number. I will call you back, go through the brief and come back with an idea.

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