Sportswear

Pilates by the sea

Direction
Activewear editorial
Result
A series of 10 frames

The brief

A signature AI shoot of a sportswear set in a wellness lifestyle aesthetic.

A location with a panoramic pool overlooking the sea coast was designed for the project, along with the model's look, the sports props and the workout scenario.

Natural sunlight, dynamic poses and close-ups convey the mood of an active holiday and bring out the fit of the clothes, their texture and construction details.

Frame from the Pilates by the sea series: model in a white sports set by a pool overlooking the sea

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